02 August 2009

Marketing Skills

Taking Bello Modo on the road is fun, inspiring, and exhausting. It is a great way to meet customers and suppliers, to discover cool new products to add to our already extensive selection, and to find inspiring examples of presenting products and samples. Some displays are eye candy in the truest sense of the word.

We have several different inks, stamps, and paper crafting tools in our online catalog. Ranger, one of our suppliers, was present at the wholesale show. We stopped by to say hello and take a look at their displays. Their Star is Tim Holtz, designer and marketeer extraordinaire. He has given his name to a line of tools and accessories. High quality and fun stuff. He was at the show, too. Standing room only at his demonstrations and long lines for his Make & Takes.

Ranger has beautiful displays of their inks, powders, and paints. Every color is presented in a uniform way, literally painting an attractive picture for their customers.

While taking a few shots of Ranger's displays for reference, I noticed one of the products in particular. Take a closer look with me:

It's sanding paper. Tim Holtz Sanding Paper to be precise. Three tiny strips of two by seven inches. Retails for $2.00. For an extra dollar you can buy a five pack of nine by eleven inch sheets at your local hardware store.

Designer Sanding Paper. Now that is an example of genius marketing. My hat off to you, Mister Holtz!

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